Product Talk Daily: Engaging Stakeholders with Opportunity Solution Trees: 3 Tactics to Try
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From the Product Talk Archives
"Discovery is a messy learning process with many twists, turns, and dead-ends. It can be challenging to keep leadership and key stakeholders informed along the way." - @hopegrrr
Engaging Stakeholders with Opportunity Solution Trees: 3 Tactics to Try
Worthy Read
To Draw or Not to Draw: Is Traditional Sketching Still Relevant in the Digital Design Era?
My recent experience with DALL-E—I was trying to create images for my Product at Heart presentation and failed miserably—is a testament to the fact that drawing continues to be a valuable skill. And even if the generative AI technology gets better, this article makes some great arguments about the benefits we get from drawing.
A Key Concept from My Book
Starting with outcomes lays the foundation for product success.
When a product trio is tasked with delivering an outcome, the business is clearly communicating what value the team can create for the business (business value).
And when the business leaves it up to the team to explore the best outputs that might drive that outcome, they are giving the team the latitude they need to create value for the customer (customer value).
Learn more in my book.
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Product people from:
Target
Instacart
Xero
Mailchimp
Google
Zillow
GE Healthcare
And many more have honed their skills in our Opportunity Mapping course.
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