Short Form Video
Why we test more than one idea at a time.
Learn more about assumption testing.
From the Product Talk Archives
"A customer interview is a conversation with a customer or user with the intent to learn more about your customer or user’s goals, needs, and context."
Customer Interviews: How to Recruit, What to Ask, and How to Synthesize What You Learn
Worthy Read
False Discovery in A/B Testing
A recent paper outlined many important takeaways about the role of A/B testing in our work. The paper itself is pretty dense, so I summarized a few of the key points—like why it's important to run tests multiple times and focus on changes that are big enough to make an impact—in this Twitter thread.
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