Product Talk Daily: An opportunity lives in one moment in time.
It should not have multiple parents.
Short Form Video
An opportunity lives in one moment in time.
Learn more about opportunity mapping.
From the Product Talk Archives
"Learning more about opportunity solution trees, I got introduced to Teresa’s book and community and this was a transformational phase in the way we now approach our product decisions." - @kranthitech
Product in Practice: Making Customer Interviewing a Habit in an Early-Stage Startup
Worthy Read
How Google Ventures Uses Design Sprints to Ship Great Products
Design Sprints are a hot topic right now and for good reason. This article will help you get up to speed. Also, check out Marty Cagan's review of an upcoming book on the same topic.
A Key Concept from My Book
At many companies, there is a tension between business needs and customer needs.
When you get bombarded with a handful of ads before you can start reading a newspaper article, it’s because the newspaper prioritized their need for ad revenue over the reader’s need for a pleasant reading experience.
When you can’t watch your favorite sporting event because the broadcast rights didn’t allow it to be streamed in your region, the sports team prioritized their television revenue over their fans’ desire to watch the game.
When hotels tack on a resort fee that isn’t visible at time of booking, the hotel is prioritizing their own short-term revenue needs over the traveler’s need for price transparency.
Sadly, this conflict between business needs and customer needs is prevalent in every industry. But it doesn’t have to be this way.
Learn more in my book.
Take a Course
Most teams have a bias.
They are good at testing usability, but forget about desirability.
Or they are good at feasibility, but forget about viability.
Come learn a balanced approach to identifying assumptions: Identifying Hidden Assumptions