Product Talk Daily: Ask Teresa: For Customer Interviews, Who Counts as a Customer?
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A Longer Read from Product Talk
Ask Teresa: For Customer Interviews, Who Counts as a Customer?
"Your customer is whoever uses your product or service or is making the purchase decision. Your outcome will determine who you'll want to talk to."
Learn how to identify the right customers 🎯 to interview for your continuous discovery practice, whether you're working in B2C, B2B, B2B2C, or internal products.
📚 You'll discover:
- How to navigate different business contexts
- Why your outcome should guide who you interview
- Common mistakes teams make when selecting interview participants
- Practical examples from subscription products, team collaboration tools, and marketplaces
🔍 Read the article: Ask Teresa: For Customer Interviews, Who Counts as a Customer?
❓ What's the most complex customer relationship structure you've had to navigate in your product (B2B, B2B2C, etc.)? Share your thoughts in the comments below.
A Worthy Read from Around the Web
"Story-based interviewing requires us to follow the unique thought process of our interviewee, to really listen, and to notice our own biasing behaviours."
Want to improve your product discovery interviews? Learn how story-based interviewing can help you gather real customer insights 🎯
What you'll learn:
🗣️ How to conduct interviews that go beyond standard scripts
🤝 Tips for getting people to share detailed experiences
📝 Key preparation steps and best practices
❓ Effective prompts and follow-up questions
🚫 Common pitfalls to avoid
This isn't just another research method - it's a product skill that helps teams understand customer decisions through real experiences, not conjecture 💡
Check out the article to get a practical framework for conducting story-based interviews: And... what happened next?
❓ What's your biggest challenge when interviewing customers? Share your thoughts in the comments below.
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