Short Form Video: Avoid the extremes.
From the Product Talk Archives
"We tend to respond to questions about our behavior based on our ideal view of ourselves."
Why You Are Asking the Wrong Customer Interview Questions
Worthy Read
The Insider’s Guide To Evangelizing Good Design
If you're a designer (or any type of role, really) and wish you had more influence over product decisions, Scott Berkun suggests one of the most important things you can do is think of yourself as an ambassador rather than an evangelist. Evangelists are simply trying to convert people to their way of thinking without knowing anything about them while ambassadors learn about who they are working with before they try to influence them.
A Key Concept from My Book
Starting with outcomes lays the foundation for product success.
When a product trio is tasked with delivering an outcome, the business is clearly communicating what value the team can create for the business (business value).
And when the business leaves it up to the team to explore the best outputs that might drive that outcome, they are giving the team the latitude they need to create value for the customer (customer value).
Learn more in my book.
Take a Course
Every product idea is built upon a set of assumptions:
Desirability, usability, feasibility, viability, and ethical assumptions.
Do you know how to identify these hidden assumptions?
If not, come learn how: Identifying Hidden Assumptions