Product Talk Daily: Continuous Product Discovery is for Everyone [Case Study]
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From the Product Talk Archives
"It’s easy to read about a continuous discovery habit and think, ‘That could never work for my team. Our industry is too old. Our company is too set in its ways.’ That’s why case studies are so valuable."
Continuous Product Discovery is for Everyone [Case Study]
Worthy Read
How Superhuman Built an Engine to Find Product/Market Fit
This is a fascinating case study and exploration of the concept of product/market fit from the CEO of Superhuman, Rahul Vohra. Rahul explains how he and his team focused on insights from a specific group of customers to assess and improve product/market fit. I can vouch for their product/market fit as I'm a satisfied customer.
A Key Concept from My Book
Continuous discovery is about more than just tactics. It requires that we adopt new mindsets. We need to be:
✅ Outcome-oriented: We need to shift from valuing outputs to valuing the impact those outputs have for our customers and our business
✅ Customer-centric: We need to remember that the purpose of a business is to create and serve a customer.
✅ Collaborative: We need to embrace a model where we make team decisions leveraging all the expertise and knowledge that we each bring to those decisions.
✅ Visual: We need to step beyond the comfort of spoken and written language and tap into our immense power as spatial thinkers.
✅ Experimental: We need to learn to think like scientists, identifying assumptions and gathering evidence.
✅ Continuous: We need to move away from a project mindset and realize digital products are never done.
Learn more in my book.
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They are good at testing usability, but forget about desirability.
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