Short Form Video: Design your assumption tests for the best case scenario.
From the Product Talk Archives
"Because engineers had been through brainstorming and story mapping, they were able to identify the most promising direction and find a way to implement one key piece of it pretty quickly." - @ellenjuhlin
Product in Practice: Assumption Testing with Engineers at Orion Labs
Worthy Read
We have access to more information than ever, but trying to consume a little bit of everything won't allow you to gain true insights. David Perell recommends diving deep into one big idea and provides a few examples of what this can look like.
A Key Concept from My Book
I’ve met many teams who are good at talking to customers.
But they forget that the purpose of these customer visits is to conduct research in pursuit of a desired outcome.
We aren’t doing research for research’s sake. We are doing research so that we can serve our customers in a way that creates value for our business.
Learn more in my book.
Take a Course
Every product idea is built upon a set of assumptions:
Desirability, usability, feasibility, viability, and ethical assumptions.
Do you know how to identify these hidden assumptions?
If not, come learn how: Identifying Hidden Assumptions