Short Form Video: Do we need product managers?
From the Product Talk Archives
"Being customer centric is held up as an ideal in many companies these days. But to be customer centric by definition implies that you know who those customers are and what their specific needs are." - @hopegrrr
Representing Customer Segments on Your Opportunity Solution Tree (Hope’s Take)
Worthy Read
Critical Thinking is Product Management
I recently appeared on the "This is Product Management" podcast to discuss cognitive biases, critical thinking, and customer development. Listen in to learn some of the tactics I use with the product teams I coach.
A Key Concept from My Book
Most product trios don’t have a lot of experience with driving outcomes.
They grew up in a world where they were told what to build. Or they were asked to generate outputs, with little thought for what impact those outputs had.
So, when we shift from an output mindset to an outcome mindset, we have to relearn how to do our jobs.
Learn more in my book.
Take a Course
Most teams test one idea at a time.
And are blinded by confirmation bias.
They see the evidence that suggests their idea is great.
And miss the evidence that suggests it is flawed.
Come learn a better way: Identifying Hidden Assumptions