Product Talk Daily: Don't start with validation research.
It's the slowest, most expensive way to learn.
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Don't start with validation research.
Learn more about assumption testing.
From the Product Talk Archives
"Assessing a customer’s willingness to pay is a critical discovery activity that directly ties to our viability assumptions. But asking customers what they might do in the future leads to unreliable feedback."
Ask Teresa: How Can You Test a Customer’s Willingness to Pay?
Worthy Read
Our natural instinct is to look for problems we can solve, but what if we instead focused on success and studied how to replicate it? This is the concept of bright spots, which this video from the Heath Brothers does a great job of explaining. It requires entering your email address, but it's worth it.
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