Product Talk Daily: Focusing engineers on customer needs.
Everyone should have an opinion about what to build.
Short Form Video: Focusing engineers on customer needs.
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From the Product Talk Archives
"As long as I've done the discovery to be confident that my end users don't want a feature that the buyer is requesting, that's when I'm willing to build a check the box feature."
Ask Teresa: What if Your Buyers Aren’t Your Users?
Worthy Read
A B2B Product Management Story
When you talk to a customer about a specific problem, they will naturally focus on that problem—even if it's not actually a top priority for their business. Good customer interviewing skills can help product teams overcome this challenge. This Twitter thread turned blog post by Shreyas Doshi makes this point clearly and succinctly.
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