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From the Product Talk Archives
"Behavioral analytics are an amazing window into our customers’ behavior. That window can tell us what our customers are doing, but it can’t tell us why they are doing that."
Ask Teresa: What Should You Do With Insights That Don’t Come from Customer Interviews?
Worthy Read
Metrics Mountian: A Realistic Visualisation of Any Customer Lifecycle Metrices
The analogy and visual representation of a "funnel" has been adopted by industries like sales and marketing to describe the process of moving customers through an experience. But this analogy is fundamentally flawed, argues Jeff Gothelf, since you'll eventually "lose" everything that goes through a funnel. He offers his alternative recommendation in this thought-provoking post.
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Great message Teresa!