Short Form Video: Getting reliable feedback from customer interviews
From the Product Talk Archives
"Our goal, as product teams, is to drive outcomes for our customers that create value for our business."
The Evolution of Modern Product Discovery
Worthy Read
How to Know if You’re Interviewing at a Product-Led Company
If you want to ensure you find a company that's as serious about product discovery as you are, you need to treat your job interviews as an opportunity to learn as much as you can. Andrew Skotzko has put together a fantastic list of questions to ask—and tips on how to interpret the answers you hear.
A Key Concept from My Book
At many companies, there is a tension between business needs and customer needs.
When you get bombarded with a handful of ads before you can start reading a newspaper article, it’s because the newspaper prioritized their need for ad revenue over the reader’s need for a pleasant reading experience.
When you can’t watch your favorite sporting event because the broadcast rights didn’t allow it to be streamed in your region, the sports team prioritized their television revenue over their fans’ desire to watch the game.
When hotels tack on a resort fee that isn’t visible at time of booking, the hotel is prioritizing their own short-term revenue needs over the traveler’s need for price transparency.
Sadly, this conflict between business needs and customer needs is prevalent in every industry. But it doesn’t have to be this way.
Learn more in my book.
Take a Course
Most teams have a bias.
They are good at testing usability, but forget about desirability.
Or they are good at feasibility, but forget about viability.
Come learn a balanced approach to identifying assumptions: Identifying Hidden Assumptions