Product Talk Daily: How do I know when I’ve interviewed enough customers?
You have never interviewed enough customers.
A Short Video
How do I know when I’ve interviewed enough customers?
Learn more about customers interviews.
A Longer Read from Product Talk
Ask Teresa: How Do You Select Customers for Customer Interviews?
"If you’ve never talked to a customer, I don’t want you to worry about optimizing who to talk to. I want you to talk to whoever it’s easiest to talk to. But with time, I want you to start to think about how to increase the variation.”
Want to know who you should be interviewing in your continuous discovery practice? This article breaks down:
👥 Why you should start by talking to any customer
📊 How to interview for variation over time
💼 Tips for B2B customer interviews
⚡ Creative solutions for interviewing "hard-to-reach" customers
🗣️Why story-based interviewing keeps customers coming back for more
Read the article: Ask Teresa: How Do You Select Customers for Customer Interviews?
❓ What's the most creative way you've found to connect with busy customers for interviews? Share your thoughts in the comments below.
A Worthy Read from Around the Web
The visual language of comic books can improve brain function
"The human brain is actually structured more like comics than traditional language, because we first understand the world around us by mapping spatial and relational information onto our own bodies" 🧠
Learn how comics and graphic novels do more than just entertain – they're shaping how our brains process information and develop literacy skills. Did you know humans process visual information 60,000 times faster than text? 🚀
In this article, you'll discover:
🎨 How cave paintings connect to modern visual storytelling
📚 Why comics create sophisticated multi-dimensional learning experiences
🧩 How visual narratives help children with learning differences
🔬 The science behind why our brains love comic-style storytelling
💡 Why visual literacy matters just as much as traditional reading
Check out the article: The visual language of comic books can improve brain function
❓ What was your favorite comic or graphic novel growing up? Share your thoughts in the comments below.
A Key Concept from My Book
At many companies, there is a tension between business needs and customer needs.
When you get bombarded with a handful of ads before you can start reading a newspaper article, it’s because the newspaper prioritized their need for ad revenue over the reader’s need for a pleasant reading experience.
When you can’t watch your favorite sporting event because the broadcast rights didn’t allow it to be streamed in your region, the sports team prioritized their television revenue over their fans’ desire to watch the game.
When hotels tack on a resort fee that isn’t visible at time of booking, the hotel is prioritizing their own short-term revenue needs over the traveler’s need for price transparency.
Sadly, this conflict between business needs and customer needs is prevalent in every industry. But it doesn’t have to be this way.
Learn more in my book.
Invest in Your Discovery Skills
Deliberate practice is the name of the game.
You can’t build skill by reading and watching. You have to practice.
Come practice your opportunity mapping skill with us. Opportunity Mapping