Short Form Video: How do user researchers fit in product trios?
Learn more about product trios.
From the Product Talk Archives
"Product teams responsible for business outcomes need to do the work to translate a business outcome—a lagging indicator—into a product outcome—a leading indicator that is within their span of control." - @hopegrrr
Empower Product Teams with Product Outcomes, Not Business Outcomes
Worthy Read
Are Product Managers Really the CEO's of Their Products? 5 Product Leaders Weigh In.
Venture capitalist Ben Horowitz once asserted that "A good product manager is the CEO of their product." But is this really true? Jeff Gothelf asked a number of people from the product world (including me and fellow Product Talk contributor Hope Gurion) to weigh in.
A Key Concept from My Book
I’ve met many teams who are good at talking to customers.
But they forget that the purpose of these customer visits is to conduct research in pursuit of a desired outcome.
We aren’t doing research for research’s sake. We are doing research so that we can serve our customers in a way that creates value for our business.
Learn more in my book.
Take a Course
Do your experiments take weeks to collect enough data before you can evaluate the results?
The key to faster testing cycles is to uncover hidden assumptions and test those.
Come learn how: Identifying Hidden Assumptions