Product Talk Daily: How to set an outcome before you have a product.
Set a directional outcome.
Short Form Video: How to set an outcome before you have a product.
From the Product Talk Archives
"As product people, we create plans. We plan for the future. We take comfort in being prepared—in having the right answers."
Show Your Work: How to Justify Your Decisions & Get Stakeholder Buy-In
Worthy Read
Active Listening: The Master Key to Effective Communication
Active listening is a critical skill for all product teams. Shane Parish from Farnam Street defines active listening, explains why it is hard, and most importantly, provides several tips for how to get better.
A Key Concept from My Book
At many companies, there is a tension between business needs and customer needs.
When you get bombarded with a handful of ads before you can start reading a newspaper article, it’s because the newspaper prioritized their need for ad revenue over the reader’s need for a pleasant reading experience.
When you can’t watch your favorite sporting event because the broadcast rights didn’t allow it to be streamed in your region, the sports team prioritized their television revenue over their fans’ desire to watch the game.
When hotels tack on a resort fee that isn’t visible at the time of booking, the hotel is prioritizing their own short-term revenue needs over the traveler’s need for price transparency.
Sadly, this conflict between business needs and customer needs is prevalent in every industry. But it doesn’t have to be this way.
Learn more in my book.
Take a Course
Most teams have a bias.
They are good at testing usability but forget about desirability.
Or they are good at feasibility but forget about viability.
Come learn a balanced approach to identifying assumptions: Identifying Hidden Assumptions