Product Talk Daily: How to set success criteria for assumption tests.
Our goal is to get so specific that someone else can call the win or loss
Short Form Video: How to set success criteria for assumption tests.
From the Product Talk Archives
"Maps are used to communicate a vision or a plan."
Why Drawing Maps Sharpens Your Thinking
Worthy Read
A B2B Product Management Story
When you talk to a customer about a specific problem, they will naturally focus on that problem—even if it's not actually a top priority for their business. Good customer interviewing skills can help product teams overcome this challenge. This Twitter thread turned blog post by Shreyas Doshi makes this point clearly and succinctly.
A Key Concept from My Book
At many companies, there is a tension between business needs and customer needs.
When you get bombarded with a handful of ads before you can start reading a newspaper article, it’s because the newspaper prioritized their need for ad revenue over the reader’s need for a pleasant reading experience.
When you can’t watch your favorite sporting event because the broadcast rights didn’t allow it to be streamed in your region, the sports team prioritized their television revenue over their fans’ desire to watch the game.
When hotels tack on a resort fee that isn’t visible at time of booking, the hotel is prioritizing their own short-term revenue needs over the traveler’s need for price transparency.
Sadly, this conflict between business needs and customer needs is prevalent in every industry. But it doesn’t have to be this way.
Learn more in my book.
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Tech companies end up in the headlines for the wrong reasons:
Data breaches, algorithm misfires, training sets that aren’t diverse enough, interfaces that exclude.
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