Product Talk Daily: How to Take Notes During Customer Research Interviews
Short videos will resume on February 28th
From the Product Talk Archives
"Develop your own notation to denote key moments in the interview."
How to Take Notes During Customer Research Interviews
Worthy Read
Being able to learn continuously and act on that information is critical at every level of a business. And being able to say, "I don't know" is the first step to learning. But unfortunately, the majority of people don't feel comfortable expressing ignorance in front of their coworkers. This is a short but insightful post that should encourage you to be much more open about admitting when you don't know something.
A Key Concept from My Book
At many companies, there is a tension between business needs and customer needs.
When you get bombarded with a handful of ads before you can start reading a newspaper article, it’s because the newspaper prioritized their need for ad revenue over the reader’s need for a pleasant reading experience.
When you can’t watch your favorite sporting event because the broadcast rights didn’t allow it to be streamed in your region, the sports team prioritized their television revenue over their fans’ desire to watch the game.
When hotels tack on a resort fee that isn’t visible at time of booking, the hotel is prioritizing their own short-term revenue needs over the traveler’s need for price transparency.
Sadly, this conflict between business needs and customer needs is prevalent in every industry. But it doesn’t have to be this way.
Learn more in my book.
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Do your experiments take weeks to collect enough data before you can evaluate the results?
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