Short Form Video: Knowing what to do next.
Learn more about opportunity solution trees.
From the Product Talk Archives
"We have to earn the sale AND we have to earn engagement over time."
Ask Teresa: What if Your Buyers Aren’t Your Users?
Worthy Read
7 Strategies for Better Group Decision-Making
Having more people involved in decision-making is no guarantee you'll do it better. But there are some concrete ways you can avoid groupthink and other types of bias that affect the ways groups work together. A quick and insightful read from Harvard Business Review.
A Key Concept from My Book
I’ve met many teams who are good at talking to customers.
But they forget that the purpose of these customer visits is to conduct research in pursuit of a desired outcome.
We aren’t doing research for research’s sake. We are doing research so that we can serve our customers in a way that creates value for our business.
Learn more in my book.
Take a Course
Every product idea is built upon a set of assumptions:
Desirability, usability, feasibility, viability, and ethical assumptions.
Do you know how to identify these hidden assumptions?
If not, come learn how: Identifying Hidden Assumptions