Product Talk Daily: Living in a project world.
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From the Product Talk Archives
"We shouldn’t be obsessed with features. We should be obsessed with outcomes."
The Evolution of Modern Product Discovery
Worthy Read
The Real Opportunities for Empowering People Through Behavioral Science
Behavioral science can sometimes get a bad rap for taking a top-down approach that limits people’s learning and autonomy. But it doesn’t have to follow this pattern, writes Michael Hallsworth. In this article, he explores different ways that more people can understand behavioral science approaches and get involved in applying them.
A Key Concept from My Book
Starting with outcomes lays the foundation for product success.
When a product trio is tasked with delivering an outcome, the business is clearly communicating what value the team can create for the business (business value).
And when the business leaves it up to the team to explore the best outputs that might drive that outcome, they are giving the team the latitude they need to create value for the customer (customer value).
Learn more in my book.
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