Short Video: A real-life, willingness to pay story.
From the Product Talk archives: “We need well-trained researchers doing project-based research to get answers to jumbo-sized research questions and we need product teams getting fast answers to daily questions so that they can ship value this week.” - The Role of User Research in a Continuous Discovery World
Worthy Watch: Brave UX: An interview with Teresa Torres by Brendan Jarvis
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Want to go deeper? Check out producttalk.org.