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Product in Practice: Automating Customer Interview Recruiting at Zonar Systems
The hardest part about continuous interviews is finding people to talk to. In order to make continuous interviewing sustainable, we need to automate the recruiting process.
Learn how Dan Clem from Zonar Systems automated user interview recruitment in just one hour and started interviewing 1-5 users weekly! 🎯
Key takeaways:
🔄 Set up automated recruiting using Pendo pop-ups and Microsoft Bookings
👥 Got a dozen interview sign-ups overnight
💡 Booked 20+ user interviews with zero manual recruitment
🤝 Successfully shared interviews across teams
⚡️ Started uncovering new user insights immediately
Tips for success:
🎯 Book twice as many interviews (50% are no-shows)
📊 Consider your user base size when targeting
📞 Include phone dial-in as backup
✅ Just get started if you have the autonomy
Read the article: Product in Practice: Automating Customer Interview Recruiting at Zonar Systems
❓ What tools are you currently using to recruit participants for user interviews? Share your thoughts in the comments below.
A Worthy Read from Around the Web
Don’t Confuse Strategy with Lofty Goals
"Most companies communicate strategy as a set of aspirations or good sounding platitudes."
Tired of vague corporate strategy statements? This article breaks down how major companies often resort to empty buzzwords and generic statements when communicating their strategy. 🏢
You'll see real examples from:
🌍 A European multinational focusing on "operational excellence"
🇺🇸 A U.S. global operator with their "four pillars" approach
Read the article to learn why these platitudes fall short: Don’t Confuse Strategy with Lofty Goals
❓ What's the most meaningless corporate buzzword you've encountered? Share your thoughts in the comments below.
Invest in Your Discovery Skills
Are you worried about the reliability of small assumption tests?
Do you get push back for making decisions based on small data sets?
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