Product Talk Daily: Representing Customer Segments on Your Opportunity Solution Tree (Teresa’s Take)
Start the week off with this Sunday read
From the Product Talk Archives
"Do your customer segments add complexity to your opportunity solution tree? Have you found your own way of visualizing this complexity?"
Representing Customer Segments on Your Opportunity Solution Tree (Teresa’s Take)
Worthy Read
This commencement address by Richard P. Feynman is from 1974, yet so many of the points he's making are just as valid today. We need to maintain integrity with our approach to questioning our assumptions, running tests, and sharing the results. You can (and should) apply all these ideas to your continuous discovery practices.
A Key Concept from My Book
I define continuous discovery as:
At a minimum, weekly touchpoints with customers
By the team building the product
Where they conduct small research activities
In pursuit of a desired outcome
Learn more in my book.
Take a Course
Most teams test one idea at a time.
And are blinded by confirmation bias.
They see the evidence that suggests their idea is great.
And miss the evidence that suggests it is flawed.
Come learn a better way: Identifying Hidden Assumptions