Product Talk Daily: Representing Customer Segments on Your Opportunity Solution Tree (Teresa’s Take)
Start the week off with this Sunday read
From the Product Talk Archives
Representing Customer Segments on Your Opportunity Solution Tree (Teresa’s Take)
"It's rare that a need that occurs in different contexts is exactly the same need. I suspect the front desk staff's needs are different from the patient care staff's needs and the physicians' needs."
🎯 Learn when (and when not) to add customer segments to your opportunity solution tree. See how representing different user types can either add clarity or unnecessary complexity.
Key points:
📊 Segments belong only when needs truly differ
🗂️ Avoid multiple parent opportunities
🎯 Focus on decision-makers' needs first
⚡️ Simplify by revising your outcome
Read the article: Representing Customer Segments on Your Opportunity Solution Tree (Teresa’s Take)
💭 How do you handle different user types in your product discovery work? Share your thoughts in the comments below.
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It’s always fun chatting with Lenny Rachitsky, and this interview for his podcast was no exception. Tune in to hear us discuss the opportunity solution tree framework, why most people go about finding opportunities the wrong way, how to overcome common challenges product people face around continuous discovery, and much more.
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