Product Talk Daily: Representing Customer Segments on Your Opportunity Solution Tree (Teresa’s Take)
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"The opportunity solution tree was designed to help you chart the best path to a desired outcome. That's its purpose."
Representing Customer Segments on Your Opportunity Solution Tree (Teresa’s Take)
Worthy Read
The Customers Who Repeatedly Buy Doomed Products
I believe that frequent touch points with your customers is the key to building successful products. But the customer is not always right. In fact, some customers known as "harbinger customers" repeatedly pick out products that fail, like watermelon-flavored Oreos and Cheetos lip balm. This fascinating article digs into this phenomenon.
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