Product Talk Daily: Research questions vs. interview questions.
And why the difference matters.
Short Form Video: Research questions vs. interview questions.
Learn more about customer interviews.
From the Product Talk Archives
"Understanding the need for data helps us get very specific about how we would define success in our experiments." - Brian W.
Continuous Product Discovery is for Everyone [Case Study]
Worthy Read
Eigenquestions: The Art of Framing Problems
"Framing is the process of breaking down a problem into a set of choices, trade-offs, and options that enable a team to make a call and move forward," write Shishir Mehrotra and Matt Hudson. This post is a great introduction to this essential skill that allows product teams to make better decisions.
A Key Concept from My Book
Continuous discovery is about more than just tactics. It requires that we adopt new mindsets. We need to be:
✅ Outcome-oriented: We need to shift from valuing outputs to valuing the impact those outputs have for our customers and our business
✅ Customer-centric: We need to remember that the purpose of a business is to create and serve a customer.
✅ Collaborative: We need to embrace a model where we make team decisions leveraging all the expertise and knowledge that we each bring to those decisions.
✅ Visual: We need to step beyond the comfort of spoken and written language and tap into our immense power as spatial thinkers.
✅ Experimental: We need to learn to think like scientists, identifying assumptions and gathering evidence.
✅ Continuous: We need to move away from a project mindset and realize digital products are never done.
Learn more in my book.
Take a Course
Every product idea is built upon a set of assumptions:
Desirability, usability, feasibility, viability, and ethical assumptions.
Do you know how to identify these hidden assumptions?
If not, come learn how: Identifying Hidden Assumptions