Product Talk Daily: Sourcing Opportunities: Unlocking the Power of Opportunity Mapping

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A Longer Read from Product Talk

Sourcing Opportunities: Unlocking the Power of Opportunity Mapping

"Too many teams generate opportunities from thin air. They capture what they think their customers need, want, or desire. This is easy to do, but it's a classic garbage in, garbage out kind of situation."

📝 Learn why effective opportunity mapping starts with real customer stories, not assumptions. This article breaks down:

• How to collect specific, actionable opportunities from customer interviews 🎯

• Why vague opportunities like "I can't find something to watch" lead nowhere 🤔

• The importance of context and nuance in customer stories 🗣️

A well-framed opportunity has to be specific - happening at a specific time, in a specific context, with a specific customer.

Check out the article to learn how to move from vague ideas to actionable opportunities through better customer interviewing: Sourcing Opportunities: Unlocking the Power of Opportunity Mapping

❓ What's the most specific customer insight you've uncovered through interviews that led to a great solution? Share your thoughts in the comments below.

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