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From the Product Talk Archives
"Being very clear on our riskiest assumptions really helped us to design the smallest test possible to de-risk these ideas." - @rosiekipling
Product in Practice: How 2-Way Door Decisions Helped Simply Business Learn Fast
Worthy Read
Shh! Don’t Tell Them There’s No Magic In Design Thinking
Jared Spool shares his journey from being frustrated with the term "design thinking" to seeing the utility of the phrase for non-designers. It's a good read if you want perspective on why some trendy terms seem to describe what you've always been doing (and why there's still value in that).
A Key Concept from My Book
At many companies, there is a tension between business needs and customer needs.
When you get bombarded with a handful of ads before you can start reading a newspaper article, it’s because the newspaper prioritized their need for ad revenue over the reader’s need for a pleasant reading experience.
When you can’t watch your favorite sporting event because the broadcast rights didn’t allow it to be streamed in your region, the sports team prioritized their television revenue over their fans’ desire to watch the game.
When hotels tack on a resort fee that isn’t visible at time of booking, the hotel is prioritizing their own short-term revenue needs over the traveler’s need for price transparency.
Sadly, this conflict between business needs and customer needs is prevalent in every industry. But it doesn’t have to be this way.
Learn more in my book.
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Every product idea is built upon a set of assumptions:
Desirability, usability, feasibility, viability, and ethical assumptions.
Do you know how to identify these hidden assumptions?
If not, come learn how: Identifying Hidden Assumptions