Product Talk Daily: Stop Validating & Start Co-Creating
Start the week off with this Sunday read
From the Product Talk Archives
"Successful products are the result of technology expertise applied to real customer needs."
Stop Validating & Start Co-Creating
Worthy Read
Your Team is Smarter Than You Are: Why Autonomous Product Teams Work Better
"Your team is smarter than you are, it has more information than you do, it is closer to the problem than you are, and closer to the customer than you are. So why are you telling your team what to do?" writes Martin Eriksson. Really thought-provoking post on why most teams need more autonomy than they're currently given.
A Key Concept from My Book
Continuous discovery is about more than just tactics. It requires that we adopt new mindsets. We need to be:
✅ Outcome-oriented: We need to shift from valuing outputs to valuing the impact those outputs have for our customers and our business
✅ Customer-centric: We need to remember that the purpose of a business is to create and serve a customer.
✅ Collaborative: We need to embrace a model where we make team decisions leveraging all the expertise and knowledge that we each bring to those decisions.
✅ Visual: We need to step beyond the comfort of spoken and written language and tap into our immense power as spatial thinkers.
✅ Experimental: We need to learn to think like scientists, identifying assumptions and gathering evidence.
✅ Continuous: We need to move away from a project mindset and realize digital products are never done.
Learn more in my book.
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Data breaches, algorithm misfires, training sets that aren’t diverse enough, interfaces that exclude.
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