Product Talk Daily: The need for opportunity mapping.
You will never fully satisfy your customers’ desires.
Short Form Video
The need for opportunity mapping.
Learn more about opportunity mapping.
From the Product Talk Archives
"Product discovery is essentially just asking, 'How do we make better decisions about what to build, and include the customer in the process?'"
How Can Product Leaders Support Continuous Discovery?
Worthy Read
Why Does Every Project Have to Be Agile These Days?
When he was recently asked whether every project needs to be agile these days, Jeff Gothelf had to give the question some serious thought. In a nutshell, the answer is no—not every project needs to be agile. But every project should encourage and support agility. Read Jeff's detailed thoughts on this topic here.
A Key Concept from My Book
I’ve met many teams who are good at talking to customers.
But they forget that the purpose of these customer visits is to conduct research in pursuit of a desired outcome.
We aren’t doing research for research’s sake. We are doing research so that we can serve our customers in a way that creates value for our business.
Learn more in my book.
Take a Course
Tech companies end up in the headlines for the wrong reasons:
Data breaches, algorithm misfires, training sets that aren’t diverse enough, interfaces that exclude.
Come learn how to uncover unintended consequences early: Identifying Hidden Assumptions