Product Talk Daily: Understanding false positives and false negatives.
They will happen in assumption testing (and large-scale A/B testing too).
Short Form Video: Understanding false positives and false negatives.
From the Product Talk Archives
"I realized that book publishing is the epitome of a waterfall process. You write everything upfront, release it, and hope it resonates with the reader. I wasn’t willing to hope."
Writing a Book: How Continuous Discovery Helped Me Write a Better Book
Worthy Read
This article by David J. Bland is going to become required reading for all of my clients. He does a great job of outlining five key attributes of a modern team. If you need to start somewhere, start with making sure that your team members are 100% dedicated to one product, not spread across multiple products or projects. It will 10x what you get from your teams.
Take a Course
We don’t want to build products based on what people think they do. We want to build products based on what people actually do.
Come learn how to suss out the difference in our Continuous Interviewing course: Continuous Interviewing