Product Talk Daily: What if my sales team won't let me interview customers?
Overcoming resistance.
Short Form Video
What if my sales team won't let me interview customers?
Learn more about customer interviews.
From the Product Talk Archives
"Our goal with quantitative research is to predict the attributes or behavior of our audience."
Why You Are Probably Interviewing the Wrong People (And How to Fix It)
Worthy Read
Measuring to Learn vs. Measuring to Conform
There are two basic reasons for measuring—to learn something you didn't know before or to incentivize, justify, and manage. Both approaches are valid, says John Cutler, but it's important to be intentional about which reason you choose.
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