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A structured activity designed to help us evaluate risk.
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From the Product Talk Archives
"Remember: Your customers don’t care about your business outcomes. They care about having their own problems solved or having an enjoyable experience when they use your product." - @trixiemaru
Product in Practice: Opportunity Mapping Led to a 20% Lift in LTV at Grailed
Worthy Read
The Multiple Hypothesis Testing Problem
Testing multiple hypotheses at the same time might seem like it would be beneficial. You'll get more data to interpret, right? Not exactly. The more tests you perform, the greater your chances of finding a false positive. Bhavik Patel explains the importance of limiting yourself to one or two metrics in this insightful post.
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