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What should we ask in customer interviews?
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From the Product Talk Archives
"Customer interviewing is one of the most valuable activities a product team can do. It’s simply the easiest, most sustainable way of learning about your customers and what they need."
Customer Interviews: How to Recruit, What to Ask, and How to Synthesize What You Learn
Worthy Read
Innovation is Broken by Janice Fraser
Sitting in the audience at Mind the Product San Francisco, I was floored by Janice Fraser's talk. She could have been describing word for word more than one of my clients. In this talk, she deconstructs several common challenges to innovating in big companies and provides actionable tips for how people at all levels in the organization can become agents of change.
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Deliberate practice is the name of the game.
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