Product Talk Daily: When end-users aren't your customers (B2B)
How can we get access to end-users?
A Short Video
When end-users aren't your customers (B2B)
Learn more about "people like your customers".
A Longer Read from Product Talk
Product in Practice: Making Customer Interviewing a Habit in an Early-Stage Startup
"Learning more about opportunity solution trees, I got introduced to Teresa's book and community and this was a transformational phase in the way we now approach our product decisions."
Discover how Kranthi Kiran transformed his approach to product development through continuous discovery!
This article explores:
💡The challenges of building products based solely on ideas
🗣️How regular customer interviews can reshape product strategy
🌳Using opportunity solution trees to map customer needs
📊Transitioning from conviction-based to evidence-based decision-making
Key insights:
🔍Understand users' motivations behind feature requests
🗺️Map customer pain points to opportunities on an opportunity solution tree
📉Use tools like PostHog to analyze user behavior and identify drop-off points
🎯Define clear success criteria based on user behavior metrics
⏳Be patient and persistent when implementing continuous discovery habits
Is your team hyper-focused on solutions? Check out the full article: Product in Practice: Making Customer Interviewing a Habit in an Early-Stage Startup📚
❓How has customer discovery changed your product development process? Share your experiences in the comments below.
A Worthy Read from Around the Web
"Energy makes time. We've had days in which we got so much done we surprised ourselves and days where we got into a staring contest with the to-do list and the to-do list didn't blink."
Think time management is just about scheduling and productivity hacks? This article flips the script on how we view time. Learn why doing what energizes you - whether it's art, puzzles with friends, or working in a community garden - can actually create more time in your day.
The author shares how breaking away from the "I don't have time" mindset and investing in activities that fuel us can transform our relationship with time. Instead of asking "how do I make time for this?" try asking "how does doing what I need make time for everything else?"
🕰️ Think time management is just about scheduling and productivity hacks?
📖 Read the article: Energy Makes Time
💭 What activities give you energy and make time feel more abundant? Share your thoughts in the comments below.
Invest in Your Discovery Skills
Have you ever run a product experiment only to argue afterwards about what the results mean?
If so, you aren’t alone. I see this happen almost every week. But it doesn’t need to be this way.
Come join us: Assumption Testing