Product Talk Daily: Why Product Trios Should Interview Customers Together
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From the Product Talk Archives
"When a product trio conducts their own interviews, they are able to get fast answers and infuse more of their decisions with valuable customer feedback."
Why Product Trios Should Interview Customers Together
Worthy Read
Yes! I love it when people do real research on what we do. This study looks at what factors lead to true co-creation. And as an extra bonus, it's not written in academic speak. There's no excuse not to read it.
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