Product Talk Daily: Why There’s No Single “Right” Way to Do Discovery: Part 1
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From the Product Talk Archives
"The more that you're bringing new insights and information to the table, the more likely that people are going to look to you to be an advisor that has expertise." - @hopegrrr
Why There’s No Single “Right” Way to Do Discovery: Part 1
Worthy Read
Bias Is a Big Problem. But So Is ‘Noise.’
We've heard a lot about bias and its impact on decision-making in recent years. But it hasn't been nearly as common to talk about "noise." Yet noise can be just as harmful, as this article demonstrates with examples of judicial sentencing, hiring decisions, and insurance risk assessment. As product people, we have a responsibility to consider how noise may affect our decisions and how to mitigate this.
A Key Concept from My Book
Continuous discovery is about more than just tactics. It requires that we adopt new mindsets. We need to be:
✅ Outcome-oriented: We need to shift from valuing outputs to valuing the impact those outputs have for our customers and our business
✅ Customer-centric: We need to remember that the purpose of a business is to create and serve a customer.
✅ Collaborative: We need to embrace a model where we make team decisions leveraging all the expertise and knowledge that we each bring to those decisions.
✅ Visual: We need to step beyond the comfort of spoken and written language and tap into our immense power as spatial thinkers.
✅ Experimental: We need to learn to think like scientists, identifying assumptions and gathering evidence.
✅ Continuous: We need to move away from a project mindset and realize digital products are never done.
Learn more in my book.
Take a Course
Tech companies end up in the headlines for the wrong reasons:
Data breaches, algorithm misfires, training sets that aren’t diverse enough, interfaces that exclude.
Come learn how to uncover unintended consequences early: Identifying Hidden Assumptions