Short Form Video: Why we test more than one idea at a time.
From the Product Talk Archives
"Teresa’s process for interviewing and specifically asking about past behavior really changed how we went about talking to customers." - @ellenjuhlin
Product in Practice: Assumption Testing with Engineers at Orion Labs
Worthy Read
Assumption vs. Hypothesis—To the Death!
What's the difference between an assumption and a hypothesis? These two concepts may seem similar, but clearly differentiating between them can help us design more effective experiments and make better decisions.
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