Product Talk Daily: Why You Are Probably Interviewing the Wrong People (And How to Fix It)
Start the week off with this Sunday read
A Longer Read from Product Talk
Why You Are Probably Interviewing the Wrong People (And How to Fix It)
"We can’t possibly interview or observe everyone, but we can get a deep understanding and a rich description of the experiences of the people we do interview and observe."
Want to better understand how to choose research participants for your customer interviews? This article breaks down the key differences between qualitative and quantitative research, and how to select interview participants effectively.
Key takeaways:
🎯 Qualitative research is descriptive, while quantitative research is predictive
🔍 When selecting interview participants, focus on variety rather than getting a representative sample
👥 Include extreme users to uncover more experiences and potential insights
📈 You've interviewed enough when you have variety and start seeing repeated patterns
Learn about:
- The complementary roles of qualitative and quantitative research
- How to select participants for maximum insight
- When to know you've conducted enough interviews
Read the article: Why You Are Probably Interviewing the Wrong People (And How to Fix It)
❓ When conducting customer interviews, what do you look for to ensure participant variety? Share your thoughts in the comments below.
A Worthy Read from Around the Web
How Do You Create Accountability for Product Teams?
"People who commit their goal to someone have a 65% probability of achieving it. With accountability appointments, that success rate increases to 95%" 📈
Learn how successful product leaders create effective accountability systems for their teams while encouraging innovation and risk-taking. 🚀
In this article, you'll discover:
🎯 How to set meaningful, measurable goals that align with team and customer needs
📊 Essential rituals for tracking and sharing results vs goals
🤝 Ways to handle missed goals constructively
💪 Tips for helping teams be accountable, not just holding them accountable
Real examples include:
📑 Homebase's "Monday night data meeting" that draws in cross-functional teams
⚡ SPINS' approach to setting wider goals for risky bets
🎯 CNBC's framework for balancing accountability with growth opportunities
Read the article: How Do You Create Accountability for Product Teams?
❓ What accountability rituals have worked well for your product teams? Share your thoughts in the comments below.
Invest in Your Discovery Skills
Deliberate practice is the name of the game.
You can’t build skill by reading and watching. You have to practice.
Come practice your customer interviewing skill with us. Continuous Interviewing