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From the Product Talk Archives
"Too much of what is shared in the public sphere is the ideal view of product management."
Why You Are Probably Interviewing the Wrong People (And How to Fix It)
Worthy Read
What happens when you encounter resistance when you try to get permission to do discovery? You might need to change your persuasion tactics... or you may not even need to get permission at all. This brief anecdote from Steve Blank is a great reminder that you probably have more power than you realize.
A Key Concept from My Book
At many companies, there is a tension between business needs and customer needs.
When you get bombarded with a handful of ads before you can start reading a newspaper article, it’s because the newspaper prioritized their need for ad revenue over the reader’s need for a pleasant reading experience.
When you can’t watch your favorite sporting event because the broadcast rights didn’t allow it to be streamed in your region, the sports team prioritized their television revenue over their fans’ desire to watch the game.
When hotels tack on a resort fee that isn’t visible at time of booking, the hotel is prioritizing their own short-term revenue needs over the traveler’s need for price transparency.
Sadly, this conflict between business needs and customer needs is prevalent in every industry. But it doesn’t have to be this way.
Learn more in my book.
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Most teams test one idea at a time.
And are blinded by confirmation bias.
They see the evidence that suggests their idea is great.
And miss the evidence that suggests it is flawed.
Come learn a better way: Identifying Hidden Assumptions